Filmmakers CHOICE
Modernity in harmony with vintage charm
from SLR Magic
Welcome to the SLR Magic
SLR Magic combines the charm of vintage lenses with modern optics to create warm, emotionally rich imagery. It helps filmmakers go beyond simple recording, infusing their footage with feeling and nostalgia, and bringing their own memories and visions of “what once was” to life.
Its core philosophy is to put creativity back into the “feel” and “soul” of moving images. Instead of chasing clinical sharpness, SLR Magic focuses on emotion and storytelling through distinctive character, gentle contrast, and expressive bokeh and flare. Each lens has its own role in the narrative, and by adjusting aperture, focus, and composition, filmmakers stay actively involved in image‑making - rather than relying on automation.
“ To maintain full control over product quality, all final production processes are carried out in Hong Kong, upholding the principle of “Hong Kong Quality” and opening up infinite possibilities in visual production ”
MicroPrime CINE 75mm T1.5
Sony Full Frame E-mount
The MicroPrime 75mm sits between intimacy and distance, making it ideal for portraying character relationships and emotional space: it compresses depth of field, draws focus to the subject, yet preserves environmental context. Its naturally soft, neutral tones with a hint of vintage character make the image feel like a memory.
MicroPrime CINE 21mm T1.6
Sony Full Frame E-mount
The MicroPrime 21mm continues the design philosophy of early cinema lenses: its field of view sits between wide and natural, capturing the spatial environment without exaggerated perspective, making it easier for the audience to immerse themselves in the emotion rather than the “lens feel” itself. It delivers a cinematic image that feels solid yet gentle, with a touch of grainy texture.
MicroPrime CINE 35mm T1.4
Sony Full Frame E-mount
The MicroPrime 35mm is a narrative lens for those who see the world cinematically. It keeps a hint of vintage contrast and warm color, softening skin tones and shadows so you can capture emotional images even with limited gear and light. Sitting between standard and slightly wide, it keeps proportions natural while preserving space, letting the frame stay focused on story.
Lens Design Concept
Unified Visuals Unlimited Creativity
Directors Edition Kit Set
SLR Magic understands that what creators care about most is the *consistency* of their visual style - the texture, color tone, and character of the bokeh all need to match. That’s why we’ve built highly flexible, fully featured lens sets that let you freely choose focal lengths and quantity based on your project, while keeping a unified look across your entire image.
Captured Moments
APO MicroPrime & MicroPrime CINE
Joining the Membership
Enjoy a 10% discount on your first purchase.