Filmmakers CHOICE
Modernity in harmony with vintage charm
from SLR Magic
Welcome to the SLR Magic
SLR Magic combines the charm of vintage lenses with modern optics to create warm, emotionally rich imagery. It helps filmmakers go beyond simple recording, infusing their footage with feeling and nostalgia, and bringing their own memories and visions of “what once was” to life.
Its core philosophy is to put creativity back into the “feel” and “soul” of moving images. Instead of chasing clinical sharpness, SLR Magic focuses on emotion and storytelling through distinctive character, gentle contrast, and expressive bokeh and flare. Each lens has its own role in the narrative, and by adjusting aperture, focus, and composition, filmmakers stay actively involved in image‑making - rather than relying on automation.
“ To maintain full control over product quality, all final production processes are carried out in Hong Kong, upholding the principle of “Hong Kong Quality” and opening up infinite possibilities in visual production ”
MicroPrime CINE 75mm T1.5
Sony Full Frame E-mount
The 75mm focal length delivers a classic portrait and close‑up view on full frame, and behaves like about 112mm on Super35 / APS‑C for tight close‑ups and detail shots. Its ultra‑fast T1.5 aperture gives very shallow depth of field, strong subject separation, and solid low‑light performance, while the 13‑blade rounded iris creates smooth, creamy bokeh with soft transitions—ideal for romantic, narrative, and character‑driven images.
MicroPrime CINE 21mm T1.6
Sony Full Frame E-mount
The MicroPrime CINE 21mm T1.6 is a full‑frame wide‑angle cine prime designed for cinematic feel and emotion rather than clinical sharpness. Its 44mm image circle fully covers full frame as a spacious 21mm for landscapes, cityscapes, and environmental portraits, and on Super35 / APS‑C it behaves like about 31.5mm, close to the classic 35mm “story” focal length with a comfortable, natural field of view.
MicroPrime CINE 35mm T1.4
Sony Full Frame E-mount
The MicroPrime CINE 35mm T1.4 is a classic, versatile full-frame lens that closely matches human vision, balancing character and environment for cinematic storytelling. Rather than chasing clinical perfection, it offers a gentle vintage look with refined softness, smooth rounded bokeh, and expressive flares for a distinctly cinematic feel. Its unique tone helps you move beyond a cold digital “video look,” striking a sweet spot between digital precision and cinematic romance to give your work a strong, memorable visual identity.
Lens Design Concept
Unified Visuals Unlimited Creativity
Directors Edition Kit Set
SLR Magic understands that what creators care about most is the "consistency" of their visual style - the texture, color tone, and character of the bokeh all need to match. That’s why we’ve built highly flexible, fully featured lens sets that let you freely choose focal lengths and quantity based on your project, while keeping a unified look across your entire image.
Captured Moments
APO MicroPrime & MicroPrime CINE
Joining the Membership
Enjoy a 10% discount on your first purchase.